Pengaruh Persepsi Kemanfaatan dan Persepsi Kemudahanwebsite Ub terhadap Sikap Penggunadengan Pendekatan Tam (Survei pada Anggota Website Www.ub.ac.id Mahasiswa Fia Bisnis dan Publik Ta 2011-2012 Universitas Brawijaya Malang)

摘要

The purpose of this study is to analyze and explain the influence of perceived ease of variables (X1) and perceived usefulness (X2) on the attitude of users (Y). Based on this, the research is explanatory research method. The study population was all faculty student science university administration Brawijaya FY 2011-2012, while samples taken 172 respondents. The data was collected using questionnaires, interviews, documentation. Collected data were analyzed using path analysis (path analysis) with rock SPSS version 15.0 for Windows.Based on these results, we can conclude that the benefit of variable user perception and perceived ease of partial variables have direct effect perception variable attitude toward the user.